The Client
My Love Italy is a tour operator dedicated to helping foreign tourists discover Italy, with a focus on Lazio, Tuscia, and Lower Maremma.
It offers guided itineraries to the region’s main attractions and provides a shuttle service to transport visitors between locations.
The Challenge
The client needed to engage with customers at every stage of their visitor journey:
Before the experience, to attract new visitors and tourists.
During the experience, to enhance their visit by providing historical and cultural insights.
After the experience, to encourage and facilitate feedback.
For My Love Italy, we created an audio package for their Tarquinia tour, structured as follows:
An AudioZoom on the purchase page of the My Love Italy website, introducing the tour and simplifying the booking process.
A series of audio tracks providing insights into the sites and their history, which visitors can listen to during the bus transfer from the meeting point to the start of the tour—an excellent way to deliver essential historical and cultural context for a more enriching experience.
A concluding AudioZoom explaining how to leave feedback on the experience.
The audio content was produced in four languages: English, Spanish, French, and German.
Results
+30% increase in ticket sales: the AudioZoom on the purchase page streamlines the decision-making process, effectively presenting the product and boosting conversions.
The skills in the field
All audio content was based on texts provided by the client, supplemented with independent research. Every stage—writing, translation, voice-over, and music composition—was reviewed and approved in collaboration with the client.
How can we
help you?
There is no project identical to another. We adopt a consultative and tailored approach, customizing each activity based on the goals and needs of the organization we engage with, working side by side with them.
Analysis and study of sources (books, articles, websites) provided by the client or independently gathered by subject-specialized researchers. The study activity may also include interviews with a specialized representative suggested by the client.
A team of writers selected based on the topic is responsible for writing the scripts for the audio. Each script is reviewed by a dedicated editor who ensures the accuracy of the text and its alignment with the editorial guidelines and objectives agreed upon with the client.
- grammatical editing, to correct writing errors and typos
- stylistic editing, to ensure that the terms and phrases used in the translation align with the natural language of a native-speaking audience, relevant to the specific sector
Native-speaking professional actors handle the dubbing of the texts. Each actor is supervised by a manager responsible for ensuring that the voiceover is performed according to the brief and objectives shared by the client.
It is also possible to have texts narrated by non-professional speakers, either recruited by us or suggested by the client (for example, a curator of an exhibit or a manager). In this case, these ‘Guest Speakers’ are supported by a professional actor who provides prior training and assists them in the studio during recording.
The music composers will handle orchestrating, producing, and composing the musical backdrop according to the brief agreed upon with the client, mixing instruments and creating a mood that enhances the themes and the speaker's voice.
The same team is also responsible for researching and selecting sounds and sound effects to enrich the narration.
Both music and sound effects are integrated, maintaining the proper balance between the musical and vocal parts.
Cleaning, equalization, and normalization of audio tracks to remove any background noise, breaths, clicks, etc., using software.
Mixing and mastering of the complete recording, including voice and music, with loudness adjusted to the volume standard most suitable for the listening experience.
Finalization of the product, export, and delivery of files in the appropriate format for final use.
We work with the client to formulate a content publishing plan and identify the most effective audio distribution channels to achieve their objectives, aligned with the current communication strategy.
We upload the content to a web app and make it accessible via QR code.
We enhance every audio project with a tailored media and promotion plan to ensure its visibility and reach the right audience.
We provide hardware devices for museum visits through sale or rental, making them simple and accessible to everyone, while also handling the uploading of audio to these devices.
Monitoring the KPIs (Key Performance Indicators) allows us to assess the effectiveness of our strategies and adapt them in a timely manner, ensuring the maximum impact of our product on the target audience.
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