Clients
eArs creates audio itineraries for exploring the most famous Italian and European cities. We work both with third parties—such as tour operators, travel agencies, municipalities, and local tourism boards—and independently, offering our own tours available for purchase
here.

The Challenge
Our tours are designed to make city visits immersive, as if the listener had a real-life guide by their side. A guide who is not only knowledgeable and well-prepared but also engaging!
We can translate and voice our audio tours in any language, making this service accessible to tourists from all over the world.

The skills in the field
The audio tour production process is fully customizable, and eArs can step in at any stage—from researching and designing the itinerary and key stops to providing audioguide devices for listening-
How can we
help you?
There is no project identical to another. We adopt a consultative and tailored approach, customizing each activity based on the goals and needs of the organization we engage with, working side by side with them.
Analysis and study of sources (books, articles, websites) provided by the client or independently gathered by subject-specialized researchers. The study activity may also include interviews with a specialized representative suggested by the client.
A team of writers selected based on the topic is responsible for writing the scripts for the audio. Each script is reviewed by a dedicated editor who ensures the accuracy of the text and its alignment with the editorial guidelines and objectives agreed upon with the client.
- grammatical editing, to correct writing errors and typos
- stylistic editing, to ensure that the terms and phrases used in the translation align with the natural language of a native-speaking audience, relevant to the specific sector
Native-speaking professional actors handle the dubbing of the texts. Each actor is supervised by a manager responsible for ensuring that the voiceover is performed according to the brief and objectives shared by the client.
It is also possible to have texts narrated by non-professional speakers, either recruited by us or suggested by the client (for example, a curator of an exhibit or a manager). In this case, these ‘Guest Speakers’ are supported by a professional actor who provides prior training and assists them in the studio during recording.
The music composers will handle orchestrating, producing, and composing the musical backdrop according to the brief agreed upon with the client, mixing instruments and creating a mood that enhances the themes and the speaker's voice.
The same team is also responsible for researching and selecting sounds and sound effects to enrich the narration.
Both music and sound effects are integrated, maintaining the proper balance between the musical and vocal parts.
Cleaning, equalization, and normalization of audio tracks to remove any background noise, breaths, clicks, etc., using software.
Mixing and mastering of the complete recording, including voice and music, with loudness adjusted to the volume standard most suitable for the listening experience.
Finalization of the product, export, and delivery of files in the appropriate format for final use.
We work with the client to formulate a content publishing plan and identify the most effective audio distribution channels to achieve their objectives, aligned with the current communication strategy.
We upload the content to a web app and make it accessible via QR code.
We enhance every audio project with a tailored media and promotion plan to ensure its visibility and reach the right audience.
We provide hardware devices for museum visits through sale or rental, making them simple and accessible to everyone, while also handling the uploading of audio to these devices.
Monitoring the KPIs (Key Performance Indicators) allows us to assess the effectiveness of our strategies and adapt them in a timely manner, ensuring the maximum impact of our product on the target audience.
Does it sound good?
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