The Client
Barings is a company that deals with global investments, in particular the project was carried out by the Italian division that deals with real estate.
The project involved other important partners of Barings:
Fervo Group, owner of the innovative Eco2Air patent, for air filtering and cleaning.
Park Associati, the architectural firm that built the building.
The Challenge
Through our partner Mondadori, we were contacted by Barings on the occasion of the upcoming inauguration of Open 336, a smart building built in the Bicocca district of Milan with innovative architectural and technological features.
It is the first building in Europe with zero carbon emissions, both during its construction and during its life cycle.
Barings needed a tool to communicate in depth to potential buyers of the building its distinctive features, while highlighting the link of the project with the historic district of Milan, maintaining a high-level editorial cut.
Our solution was the creation of a dedicated podcast, consisting of 5 short episodes of about 3 minutes each.
Through this tool, it was possible to discuss the focal points of the building in depth, returning to the customer a product of simple dissemination and welcomed with enthusiasm by its stakeholders.
The client and his partners spoke personally in the podcast episodes as guest speakers, with a script written by professional writers and with coaching, before and during the recording, by our speaker coordinator. This way the episodes are more engaging and authentic: imagine to know a building directly from the words of the architect!
Feedbacks
"They excelled at focusing on what to communicate."
Valeria Falcone, Head of Value Add Investing Europe at Barings.
The skills in the field
The mini-podcast was made from institutional materials provided by the client and direct interviews with the managers of Barings, Fervo and Park Associati. We also planned various moments of revision and fine tuning of the scripts with the client. Before recording, each guest speaker was trained by our speaker coordinator and was assisted in the studio during recording.
How can we
help you?
There is no project identical to another. We adopt a consultative and tailored approach, customizing each activity based on the goals and needs of the organization we engage with, working side by side with them.
Analysis and study of sources (books, articles, websites) provided by the client or independently gathered by subject-specialized researchers. The study activity may also include interviews with a specialized representative suggested by the client.
A team of writers selected based on the topic is responsible for writing the scripts for the audio. Each script is reviewed by a dedicated editor who ensures the accuracy of the text and its alignment with the editorial guidelines and objectives agreed upon with the client.
- grammatical editing, to correct writing errors and typos
- stylistic editing, to ensure that the terms and phrases used in the translation align with the natural language of a native-speaking audience, relevant to the specific sector
Native-speaking professional actors handle the dubbing of the texts. Each actor is supervised by a manager responsible for ensuring that the voiceover is performed according to the brief and objectives shared by the client.
It is also possible to have texts narrated by non-professional speakers, either recruited by us or suggested by the client (for example, a curator of an exhibit or a manager). In this case, these ‘Guest Speakers’ are supported by a professional actor who provides prior training and assists them in the studio during recording.
The music composers will handle orchestrating, producing, and composing the musical backdrop according to the brief agreed upon with the client, mixing instruments and creating a mood that enhances the themes and the speaker's voice.
The same team is also responsible for researching and selecting sounds and sound effects to enrich the narration.
Both music and sound effects are integrated, maintaining the proper balance between the musical and vocal parts.
Cleaning, equalization, and normalization of audio tracks to remove any background noise, breaths, clicks, etc., using software.
Mixing and mastering of the complete recording, including voice and music, with loudness adjusted to the volume standard most suitable for the listening experience.
Finalization of the product, export, and delivery of files in the appropriate format for final use.
We work with the client to formulate a content publishing plan and identify the most effective audio distribution channels to achieve their objectives, aligned with the current communication strategy.
We upload the content to a web app and make it accessible via QR code.
We enhance every audio project with a tailored media and promotion plan to ensure its visibility and reach the right audience.
We provide hardware devices for museum visits through sale or rental, making them simple and accessible to everyone, while also handling the uploading of audio to these devices.
Monitoring the KPIs (Key Performance Indicators) allows us to assess the effectiveness of our strategies and adapt them in a timely manner, ensuring the maximum impact of our product on the target audience.
Does it sound good?
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